PPC Corporate Solutions
Pay per click, or PPC, remains the most reliable mechanism of delivering actual real human visitors to your website. While there is no arguing that search engine optimization is the most effective long term strategy for traffic, PPC allows you to get there Now. Instead of the significant resources required and the inherent longer term nature of SEO, PPC is Immediate.
With Pay Per Click you can measure Return on Investment, now that's a nice bonus!
What we Do
PPC is essentially paying for search visitors based on the keywords being searched for. What we do is create your PPC campaigns, all of them.
Contact Us
+1 (206) 203-0197
Keyword Research
Keywords are the heart of this business. It's what everybody is after. Remember way back in grade school learning to spell, and you asked your teacher why are words so important, well, this is it! There are some very expensive keywords and the system is based on the tried and true model of Supply and Demand.
The more competitors you have bidding for a keyword, the more expensive it tends to be. The other factor to throw into the mix is the number of search results per keyword. Some keywords have results in the hundreds of millions. Search for the term 'credit' on Google, the results are over half a billion. Do you want to be on the first page?
Cost Per Click (CPC) is the price you pay when someone clicks on your Ad
What we do is compile your keyword list. This is also based on your overall budget for your site. We can handle anything from less that 100 to 50,000 or more. What's important is to find the keywords that are highly searched on but do not have large numbers of competitors.
Adword Generation
Adwords are the actual text ads that appear on the right hand side of the search engine results page (SERP). The most effective strategy is to create several different ads and let the Darwinian process take over. 
We write at least three followed with approximately 1 per month per campaign. We also delete the poorest performing ad. Therefore, over time the conversion ratio gets better with age, like we're all supposed to!
The Click Through Ratio (CTR) is the percentage of clicks an AD received vs the number of times the AD was shown (Impressions)
Conversion Tracking
A landing page is where a web visitor arrives once they click on your ad. It's important to 'carry the conversation'. Someone searched for something, found your ad which tweaked them, so that visitor clicked on your ad, well, guess what they land on? 
A landing page!
Once there, your visitor does something ... buys a product, gives you their contact information, asks for something. We track this 'conversion' process. The action that occurs After they land on your landing page. The essential objective of your Pay Per Click campaign is this conversion.
For example, why don't you go ahead and fill out the contact info for a no-obligation evaluation of your site, it would really improve my conversion ratio...
Conversion Tracking gives you Cost Per Acquisition (CPA), this gives us the ability to determine your Return on Investment
Site Optimization
A fully operating campaign can be further improved by optimizing the landing page. Landing page optimization involves making changes to the landing page and allowing the delivery system to display them evenly to determine which landing page has higher conversion. For example, suppose you have a signup box. Three different pages with the signup box in three different locations (left, top, right) will determine which is the most effective location of the signup box.
The Beauty of PPC is that your customers will tell you what works best for them
Competition Hammer
Competitors are good. They validate your market, but they also take customers that could be yours. This is where we reveal your competitors ads and keywords. Nice information to know. How amazing is it that everywhere your competition is, you can be there too, talk about levelling the playing field.
That way you can just take you customers back and call it even!
Pricing Model
paid to the Advertising Network
PPC Pricing · Keyword Campaigns
Keyword campaigns form the bulk of most online campaigns. The essential concept is that you are bidding on position ranking for a particular keyword. The bid price is determined by mathematical models of supply and demand, with the added complexity of Google's system that determines position based on Relevancy. The more relevant, the higher your CTR, the higher your ad is placed.
Pricing for Keyword campaigns is based on the number of keywords in the campaign and your overall total budget. Contact us for an estimate.
One note: Adding campaigns with image or video ads is not only possible, it's advisable, and included where possible
PPC Pricing · Site Campaigns
Site campaigns are similar in that you're using text ads, however, instead of bidding on keywords you bid on actual websites where your ads are placed. In addition, bid prices are based on Impressions of an ad and not on clicks. So, it's essential to run a keyword campaign first and subsequently to choose the ads that perform well in keyword campaigns.
Pricing for Site Campaigns really depends on several factors. If we are already managing your PPC Keyword Campaign, there is very little, in any, incremental cost to adding a Site Campaign. If we are not running your PPC Keyword campaign then please contact us for an estimate.
Pricing assumptions
- Keyword Campaigns can hold a maximum of 2,000 keywords, for more than 2,000 keywords we create additional campaigns which is included in the price
- Our prices are for text ads only, we can also setup and manage image and video ads, just ask
- Prices are for Setup & Monthly Management for a term of six months
Note: Our Contract Terms are for 6 months
